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Campaign Visual Identity & Event Design, EY, 2019

InMotion is an EY publication and event focusing on survey data on Diversity and Inclusion (D&I) in the Irish workplace. The brief for the 2019 event was to refine and humanise the existing graphics whilst keeping them true to the core EY visual identity, and introduce more movement to position EY's D&I Advisory as a forward moving unique service.

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The geometric assets were refreshed with a more contemporary treatment, and lines were introduced to convey a sense of forward movement. This was reinforced with the use of bold, dramatic typgraphy to convey urgency of message and forward movement.

As well as building refreshed styles and core graphic elements, I was responsible for the design of data graphics, full design of small format print of the publication and event materials, direction and production of large scale event materials, and storyboarding and direction of motion graphics with members of a specialised media team.

Name tags and lanyards.jpg
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Motion Graphics by Gabriel Granda.

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Toilets 2.jpg
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